You’ve likely heard of MailChimp, or at least seen that cheeky monkey floating around the interwebs. You know, the one with the tidy blue hat and that big banana-eating grin? No? My goodness; let us introduce you!
MailChimp is an email marketing company with a collection of indispensable services for any company, small or large. It has quickly become a ubiquitous tool for creating, sending, and tracking email newsletters. Not to mention it’s basically free for small businesses. We couldn’t love them more, and since we’re here, let us count the ways.
The Basics
MailChimp Users with two thousand or fewer subscribers can send 12,000 emails a month, gratis. These emails come set up with flashy templates or the user-friendliest drag-and-drop editing that will make anyone look like a designer. Even. A. Monkey. After you send that good lookin’ email to any number of subscriber lists, MailChimp will set you up with an easy to understand campaign report. This report will tell you about:
- Tracking opens and clicks
- Viewing reports
- What the stats mean
- Subscriber activity reports
- Comparing campaigns
- Mobile reports
The Better than Basics
Performance advice also appears on the report such as how your campaign’s open rate compared with your industry. The number of opens is also broken down by country and highlighted on a map. There are numerous advanced reports you can get, some of which include:
Subscriber Activity Reports
A way to see who exactly is opening your emails, what they’re looking at, and for how long. It also will generate a list of who is not opening your emails, which lets you know who you need to work harder to impress.
Compare campaigns (BARF reports)
Literally, Big Ass Report Files. Did we mention this monkey is really funny? Anyways, what you’ll find in this BARF are downloadable reports that contain all your stats for every campaign you’ve ever sent. Have at it, my friend.
Google Analytics integration
The Analytics 360 integration mashes your Google Analytics stats with your MailChimp reports, so you can instantly see return on investment for the campaign (if eCommerce tracking is enabled), conversion rates, revenue generated, average value per visitor, ecommerce transactions and goals completed.
But Wait, There’s More
MailChimp also plays nice with other apps. They cover all the integrations bases you would think of, like, literally hundreds. But here’s a few to mention:
- Hootsuite
- SurveyMonkey
- Eventbrite
- Etsy
- Salesforce
- WordPress
- Magento
- Joomla
- Cloud Services
They go deep when it comes to social media. How deep? Well, for example, your readers can share your email on their Twitter in one little click. This means your emails are automatically brand content, available to anyone, not just your subscribers. An email morphing into a blog post… Status: amazing.
Simply The Best
And this is the part where I reiterate that just about everything I’ve mentioned has cost you zero dollars. MailChimp is one of those whip-smart companies with the that makes it easy for small businesses to use and benefit. Needless to say, we are all about that.
