The Six Changemaker Archetypes


Axe and shovel, planted succulents, monitor with social media icons, quote bubble, raised fists, magnifier over monitor

Here at Artsy Geek, we believe that there can be no justice until we rid the world of injustice.

The Black Lives Matter movement needs us all to stand up and speak out. Even if it isn’t comfortable or convenient.

Lucky for all of us, there is a place for everyone in the revolution.

Every action is a worthwhile action in this movement. Each of us have amazing skills to bring to the table.

Six Changemaker Archetypes Infographic

Brought to you by the amazing people behind the Story of Stuff. Take their quiz and find out…

What kind of changemaker are you?


Create change using engineering, design or science.

Innovative * Practical * Resourceful

Catch Phrase: “You know what would work…”


The source of strength for changemakers everywhere.

Caring * Considerate * Community-Oriented

Catch Phrase: “Have you eaten yet?”


Connect people and organizations over common goals and actions.

Outgoing * Open-Natured * Energetic

Catch Phrase: “I know someone who…”


Share knowledge in compelling and accessible ways.

Creative * Thoughtful * Good Listener

Catch Phrase: “One way to think about it is…”


Make up the front lines of changemaking!

Brave * Impactful * Dynamic

Catch Phrase: “I’ll be there.”


Expose the problems we face and the solutions.

Inquisitive * Persistent * Virtuous

Catch Phrase: “I’ll look into that.”

About the Author:

Leader of the Artsy Geek team and creator of Camp Artsy Geek, Jen comes from a long line of get-rich-quick-schemers. A serial entrepreneur, she launched her first business at the age of 12: a crocheted goods pop-up. A lover of good design and effective marketing, Jen believes that life -- and business -- should be fun and enjoyable. Life is short! Follow your dreams and train your brain to support your success. We're in this together. Rock on!


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