Greetings, fellow business owners and entrepreneurs! Today we’re diving into something important, but sometimes overlooked: gratitude and customer relations.
Valuing your customers and showing them some love can make a huge difference for your business and your community. Here’s why:
1. Customer Loyalty
Focusing on great customer relations to establish loyal return customers can create a strong foundation for your business. In comparison to new customers, loyal customers are more likely to try new products and spend more. Even better: it’s less expensive to retain customers than to acquire new ones, making focusing on customer loyalty cost effective to your business.
2. Word-of-Mouth Magic
Retaining customers can help you reach new customers, too. Loyal clients can be huge cheerleaders. People who have been treated well will want to share the amazing experience they’ve had with your business. Their friends will become your friends!
3. Mental Health Boosts
Not only will your customers feel great when they feel your gratitude; you will too! Studies found an association between a grateful attitude and lower levels of depression. Feelings of gratitude also relieve stress and promote improved sleep.
4. Mutual Trust
Create trust and lasting relations with your intentional customer relations efforts. It will make your company more than just a business! From the trust you’ve created, you can also expect honest and constructive client feedback that will help you continue to improve your approach.
Now that you know the importance of customer relations and client gratitude, you may be wondering, “How can I make my clients feel like superstars?”
Everyone does this differently, since each brand has a personality all its own. Take some inspiration from a few of Artsy Geek’s habits:
1. Regular Check-Ins
In addition to our day-to-day correspondence, we put a special effort into a monthly check-in for each client to make sure we’re on the same page for all projects, and to set up a plan for the upcoming month. We never want to make a client (or their ideas) feel forgotten.
2. Feedback Surveys
After completing a project with a client, we ask for their feedback. We want to find any way we can improve our services to make Artsy Geek the best resource it can be for our clients. We care about what our clients have to say, and they appreciate the opportunity to give us notes, even if it’s just a moment to say they had a great experience.
3. Holiday Cards
At Artsy Geek, we create custom holiday cards every year to remind our clients that they helped make our year special. It’s a fun way to let them know we always appreciate an opportunity to share our time with them, and that we look forward to continuing to work with them in the upcoming year!
Client gratitude is a secret weapon for business success. It builds a valuable customer base, loyalty, and connections, while promoting mental health. We hope our methods of client gratitude helped inspire you to take additional steps to show your clients you care. A small “thank you” can go a long way!
