Benefits of Web Accessibility
Six percent of Americans are visually impaired. If your web presence is not optimized for Americans with disabilities, you are not reaching a major share of your target market.
Search Engines Love Accessible Websites
When you design a website for accessibility, you also help search engines understand your website better which increases your rank in search engine results.
Having an accessible website demonstrates that you understand and care about the various needs of people coming to your website. When people feel understood and accommodated, they are more likely to view you as professional and trustworthy.
Meet Legal Requirements
According to the Americans with Disabilities Act, a website must be accessible to people with disabilities. If your website is not accessible, you are vulnerable to legal action.
Quick Tips for an Accessible Web Presence
Provide Descriptive Text for Images & Multimedia
Use the alt attribute to describe the function of each visual aid. Or, if you are sharing a photo with a message on Facebook, repeat the message in the caption for those with visual impairments. Provide captioning and transcripts of audio and descriptions of video.
Think When You Link
Many people link by saying something along the lines of “Click here for more information about our services.” Those using a screen reader only get “click here.” Link the informative part of the sentence such as, “Click here for more information about our services.”
Keep Your Pages and Posts Organized
Use headings, lists and a consistent structure. Building your website using a content management system such as WordPress makes this easier as such tools are built in.