Social Media Imagery Cheat Sheet 2021

Social Media

CHANGE! That seems to be the motto for all things social media, and we want you to be in the know. Check back with us every year for updates on how to best display your social media imagery, no matter what platform(s) you use! So here is your guide to image sizing for social media – enjoy!

Social Media Image Cheat Sheet infographic

Facebook Image Sizes

Cover Photo 851×312 px
Event Cover 1920×1080 px
Stories 1080×1920 px
Profile Photo 170×170 px (min size)
Link Image 1200×627 px
Shared Image 1200×630 px

Twitter Image Sizes

Cover Photo 1500×500 px
Profile Photo 400×400 px (min size)
Share Image 1024×512 px
Share Link 520×254 px

Instagram Image Sizes

Profile Photo 180×180 px (min size)
Square Size 1080×1080 px
Stories 1080×1920 px

TikTok Image/Video Sizes

Video 1080×1920 px (max 15 sec)
Profile Photo 200×200 px
In-feed Ad Length 9-15 sec
Ad Video Ratio 9:16, 1:1, or 16:9
Ad Display Image 1:1 ratio

Linkedin Image Sizes

Profile Photo 400×400 px (min size)
Cover Image 1584×396 px
Link Post 1200×628 px
Image Post 1200×1200 px

Pinterest Image Sizes

Profile photo 165×165 px (min size)
Cover Photo 656×369 px
Board Display Image 222×150 px
Pin 1000×1500 px (2:3 ratio)

Youtube Video/Image Sizes

Profile Picture 800×800 px
Cover Photo 2560×1440 px (desktop)
1546×423 px (mobile)
Video Thumbnail 1280×720 px
Standard Video 16:9 ratio

About the Author: Jen

Leader of the Artsy Geek team and creator of Camp Artsy Geek, Jen comes from a long line of get-rich-quick-schemers. A serial entrepreneur, she launched her first business at the age of 12: a crocheted goods pop-up. A lover of good design and effective marketing, Jen believes that life -- and business -- should be fun and enjoyable. Life is short! Follow your dreams and train your brain to support your success. We're in this together. Rock on!