Website Accessibility

What is Website Accessibility?

An accessible website is one that is easy to use for people of all mental and physical capabilities.

What are the benefits to having an accessible website?

Increased traffic

If people can easily access the features of your website, they are more likely to stay on your website.  For example, when you use sharp color contrasts, you improve the visual accessibility for everyone and increase the likelihood that someone who gets to your website will see what you want them to see.

Improved Ranking

A side benefit of an accessible website for users is the accessibility for the “GoogleBot” and other search engines.  For example, by using meaningful headings and descriptive links, you will allow a user to understand and easily navigate your site.   These same meaningful headings and descriptive links help search engines understand your site and give it better rankings for relevant keywords.

Good Public Relations

Having an accessible website demonstrates that you understand and care about the people coming to your website.  When people feel understood and accommodated, they are more likely to view you as professional and trustworthy.  You can also get your accessible website listed in directories that promote accessible websites.

Meet Legal Requirements

In the UK, you are subject to legal action if your website is not accessible.  Laws in the U.S. are not far behind.