Chef Phoebe Schilla began cooking at the age of 7. Her San Francisco-based catering business boasts a robust clientele for catering, meal delivery, and cooking classes. We partnered with her to develop her brand identity, her website, and to create packaging designs for her local line of bar food, Phoebe Food.
We Lent Our Expertise On…
- Visual Brand Identity
- Packaging Design
- Print Design
- Visual Communication
- Website Design & Development
Logo Rejuvenation & Visual Brand Identity
Phoebe had an existing brand name and a logo in need of an update. We took her original logo as a jumping-off point, and provided a selection of logo concepts for her to choose from. The resulting Studio of Good Living logo is elegant and features thoughtful small details just like each of Phoebe’s delicious dishes.
As always, we provided a Visual Branding Guide including rules governing correct logo usage, a brand color scheme, and coordinating typography.
Responsive Website Design & Development
With a high-end clientele, we wanted to create a stylish website featuring immersive photography of Phoebe’s delicious food. We incorporated illustrative details throughout to add texture and personality to the fully branded website.
Like all our websites, the design is fully responsive and looks great on all modern devices.
Social Media Marketing
When Phoebe and her small team got too busy to stay on top of regular online marketing, we were happy to step in to create weekly social posts for Facebook and Instagram. We also coordinated a regular blogging schedule so Phoebe could share thoughts and stories in a proactive, ongoing way.
Product Branding & Packaging Design
Phoebe Food was a line of local bar food featuring mouth-watering flavors such as Pimento Pub Cheese. We developed a separate yet coordinated logo for Phoebe Food and a label for small canning jars. Just like Phoebe’s custom website, the label designs featured illustrative elements of the ingredients in each yummy jar.