Stone Fleury’s founders worked together for years in the stone and tile business. When they decided to strike out on their own, they wanted to pursue a more modern approach to the stone and tile business than the typical showroom. The duo brought a combined thirty years of experience to their new business. We partnered with them to create a dynamic and engaging brand identity, complete with print materials, ongoing online marketing, and a responsive website to highlight everything that makes them unique.
We Lent Our Expertise On…
- Visual Brand Identity
- Brand Storytelling
- Print Design
- Visual Communication
- Email & Social Media Marketing
- Website Design & Development
Logo & Visual Brand Identity
Combining floral and stone imagery, we designed a selection of logo concepts for Stone Fleury’s founders to choose from. Their favorite was simple, elegant, and is now tattooed somewhere on both founders’ bodies (truth!).
As always, we provided a Visual Branding Guide including rules governing correct logo usage, a brand color scheme, and coordinating typography.
Over a series of meetings, we worked with Stone Fleury to define their brand archetype, ideal client personas, unique value proposition, key messages, brand story, and storytelling opportunities.
The end result was a comprehensive messaging and brand guide to inform external communications and get new team members up to speed.
Our mobile showroom lands at your office or jobsite armed with expertise and inspiration.
Breathe easy with our meticulous project management and commitment to your creative process.
Your vision. Executed.
Responsive Website Design & Development
Our goal was to create a high-fashion website that would appeal to Stone Fleury’s designer clientele. The resulting custom website includes a unique slide-out side navigation on desktop.
Like all our websites, the design is fully responsive and looks great on all modern devices.
Social Media Management
When the company got too busy to stay on top of regular online marketing, we were happy to step in with weekly social posts and monthly email newsletters. We are thrilled to report that their email subscribers regularly comment on how great their newsletters are. Not only that, but they are successful — each one results in at least one new job to keep Stone Fleury busy (and they sure are).
We infused the Stone Fleury brand in the smallest details of the MailChimp email template design and sign up forms.
Business Card Design
No brand is complete without an accompanying business card. The Stone Fleury business card features a unique square shape and a simple but memorable design.
Testimonial from Our Happy Client
Working with Artsy Geek is like having a branding and marketing partner in our company. Jen is thoughtful, great to work with, and keeps us on point and strategic with all of our marketing.
We have worked with Artsy Geek on the full suite of services: logo, print design, website design, brand storytelling, and ongoing social media and email marketing.
Everything they deliver is of the highest quality and seemingly effortlessly embodies our brand. They just get it.
We can’t recommend Artsy Geek enough!