Lunar Ladies is a community of women leveraging the energy of the lunar cycle to bring ease and joy into their lives. Founder Shannon Murray came to us looking for a polished brand identity and a decked-out online home for their membership. We worked with them to create a stellar online presence, a series of engaging e-courses, and complementary course materials, social shares, and giveaways.
We Lent Our Expertise On…
- Visual Brand Identity
- Engagement Strategy
- Online Community Design
- Online Course Design & Development
- Social Media Marketing
- Website Design & Development
Logo & Visual Brand Identity
As always, we provided a selection of logo options to choose from. The winning logo featured a woman turning towards the moon, symbolizing how the Lunar Ladies learn from and are guided by the moon. As always, we provided a Visual Branding Guide including rules governing correct logo usage, a brand color scheme, and coordinating typography.
In addition, each of the Lunar Ladies core offers was given a complimentary logo design.
Custom Responsive Membership Website Design & Development
Lunar Ladies didn’t just need a website. They were looking for a home for their community complete with online courses, different membership levels, a resource library, and a lunar calendar that automatically updates with every lunar cycle. Every club member has their own landing page complete with personalized updates and an About Me page with resources on how to understand their astrological chart and what’s happening for them.
Like all our websites, the design is fully responsive and looks great on all modern devices.
Social Media Marketing Management
Lunar Ladies teaches how to live according to the moon’s natural rhythms. When approaching their Instagram design, we suggested a color palette that changes with the moon phases. The overall visual effect is one of comfort and consistency; as you scroll you’re reminded that the natural cycles all around us inform our everyday life.
Video Tutorials & Educational Print Materials
Lunar Ladies’ online course is complete with an animated video intro and branded slides to guide the learner through the information. The supplemental course materials and giveaways all reflect the look and feel of the Lunar Ladies brand for a truly seamless experience.
As a thank you to their members, Shannon Murray wanted to send care packages. The fully-branded packaging we designed included a surprise quote when you open the box.