Hello Divorce empowers Californians to manage their own divorce with easy to follow, step-by-step guidance and affordable access to their top-notch lawyers. We created a brand, membership website, print collateral and online marketing that is welcoming and empowering for Hello Divorce users.
We Lent Our Expertise On...
- Brand Identity
- Brand Storytelling
- Content Development
- Digital Marketing
- Marketing Strategy
- Print Design
- Website Design
The Devil is in the Details
To hit the ground running, Hello Divorce needed a stellar brand that showcased their professionalism, extensive California divorce knowledge, and their passion for helping people get through difficult times. After defining their target audience, we crafted their perfect Visual Brand Identity (logo, fonts, and associated colors).
They are a subscription-based service that required a customized membership portal and e-commerce experience. The site we created was easy to navigate, accessible, and presented the wealth of their information in an easy-to-digest fashion.
We fully optimized the site to be easily navigated on phones and tablets. This is a very important feature since 51.3% of all internet access is done from a mobile device.
Not only does Hello Divorce provide easy access to lawyers and legal coaching on an hourly basis, they also provide step-by-step video instructions to help guide people through filling out and filing those detailed and often confusing divorce documents. Pairing audio with photography and illustrations, we designed videos that help people move through that process with ease.
To help break down the divorce process, we developed a variety of worksheets that break down complicated legal concepts in an understandable and accessible way.
We applied their brand to all of their social media profiles and shares. Every week we produce engaging graphics to promote their blogs and resources on Facebook, Pinterest, and Twitter.
To promote Hello Divorce, we have developed promotional postcards, Facebook ad campaigns, and continue to coordinate and develop regular webinars and email marketing.