Hello Divorce empowers users to manage their own divorce with easy to follow, step-by-step guidance, and affordable access to their top-notch legal help. We were brought in on the ground floor to develop the brand identity, membership website, print collateral, and online marketing.
We Lent Our Expertise On…
- Visual Brand Identity
- Brand Storytelling
- Commercial Production
- Content Development
- Digital Marketing
- Marketing Strategy
- Print Design
- Website Design & Development
Logo & Visual Brand Identity
To hit the ground running, Hello Divorce needed a stellar brand that showcased their professionalism, extensive California divorce knowledge, and passion for helping people get through difficult times. After defining their target audience, we created a series of logo concepts for the client to choose from. The resulting logo is modern and friendly. The inclusion of the period at the end suggests to the potential client that once they’ve found Hello Divorce they need not look any further.
As always, we provided a Visual Branding Guide including rules governing correct logo usage, a brand color scheme, and coordinating typography.
Over a series of meetings, we worked with Hello Divorce to define their brand archetype, ideal client personas, unique value proposition, key messages, brand story, and storytelling opportunities. We crafted a brand tone that was welcoming and empowering for potential users and that clearly set Hello Divorce apart from the legalese so many attorneys employ in their communications and marketing.
Transition to a new (better) you.
Divorce. On Your Terms.
Goodbye Heartbreak, Hello Divorce
Custom Membership Responsive Website Design & Development
Hello Divorce offered a subscription-based service that required a customized membership portal and e-commerce experience. The site we created was easy to navigate, accessible, and presented the wealth of their information in an easy-to-digest fashion.
Like all our websites, the design is fully responsive and looks great on all modern devices.
Not only does Hello Divorce provide easy access to lawyers and legal coaching on an hourly basis, they also provide step-by-step video instructions to help guide people through filling out and filing those detailed and often confusing divorce documents. Pairing audio with photography and illustrations, we designed videos that help people move through that process with ease.
Hello Divorce’s goal is to have people rethink how they approach divorce. To convey their radically different approach to divorce services, we wrote, casted, directed, and produced a commerical in the style of Adam Ruins Everything. The resulting commercial was a huge success for Hello Divorce’s paid social campaigns.
To help break down the divorce process, we developed a variety of worksheets that break down complicated legal concepts in an understandable and accessible way.
Print Marketing Materials
As part of the launch strategy, Hello Divorce sent postcards to key referral partners throughout the state of California. We developed this marketing postcard to highlight Hello Divorce’s unique offering.
Social Media Marketing
As an online legal service, social media marketing was a key part of the ongoing marketing strategy we crafted for Hello Divorce. Working from an editorial calendar, we managed regular Facebook and Instagram posts and ad campaigns.
There is nothing like custom illustrations to make a brand stand apart on social media. Working from the editorial calendar we developed with Hello Divorce, we created custom illustrations to pair with particular articles on a regular basis.