The West Contra Costa Ed Fund needed a modern brand identity and the on- and off-line collateral to maximize their fundraising and program efforts.
We worked with their staff and stakeholders to find a brand identity every one could get behind. From there we rebuilt their website, built them custom MailChimp templates, and designed business cards, brochures and a custom donor packet that highlights what makes them unique.
We Lent Our Expertise On...
- Brand Identity
- Email Marketing
- Print Design
- Website Design
The Devil is in the Details
The West Contra Costa Ed Fund came to Artsy Geek in late 2012 for a complete redesign of their website, edfundwest.org, and their logo. Their old website pushed all the organization’s informational content into the middle third of the screen, leaving much of the field unused. The group’s mission and work are impressive and inspiring, but the details were often buried in dense blocks of text that casual viewers could easily scan or ignore. Their logo, showing a line of children and adults, was also due for a revision.
The Ed Fund presented us with a special challenge. As a group working to enhance educational experiences and outcomes in the West Contra Costa school district, their site had to serve several heterogeneous audiences. It needed to appeal to donors, give recognition to partners, engage potential volunteers, and also effectively communicate to students, parents, teachers, and administrators the specific ways they could look to the Ed Fund as a resource. Because of the variety of the Ed Fund’s activities — scholarships, teacher recognition awards, college-preparation workshops and programs, arts and music grants, micro-grants for teachers, an out-of-school-time initiative, and more — it would be a challenge to communicate their work to the casual viewer — who is more distracted and impatient than ever in this age of apps, tweets, and social media.
Our team of designers came up with a new logo highlighting the organization’s name, suggesting the cooperation of youth and adults through the letters themselves, and incorporating a graduation cap to convey the goal of student success. We worked with the Ed Fund to create a new color palette with a tranquil but stately tone.
BUSINESS CARD DESIGN