The West Contra Costa Ed Fund needed a modern brand identity and the on- and off-line collateral to maximize their fundraising and program efforts.
We worked with their staff and stakeholders to find a brand identity every one could get behind. From there we rebuilt their website, built them custom MailChimp templates, and designed business cards, brochures and a custom donor packet that highlights what makes them unique.
We Lent Our Expertise On...
- Brand Identity
- Email Marketing
- Print Design
- Website Design
The Devil is in the Details
The West Contra Costa Ed Fund came to Artsy Geek in late 2012 for a complete redesign of their website, edfundwest.org, and their logo. Their old website pushed all the organization’s informational content into the middle third of of the screen, leaving much of the field unused. The group’s mission and work are impressive and inspiring, but the details were often buried in dense blocks of text that casual viewers could easily scan or ignore. Their logo, showing a line of children and adults, was also due for a revision.
The Ed Fund presented us with a special challenge. As a group working to enhance educational experiences and outcomes in the West Contra Costa school district, their site had to serve several heterogeneous audiences. It needed to appeal to donors, give recognition to partners, engage potential volunteers, and also effectively communicate to students, parents, teachers, and administrators the specific ways they could look to the Ed Fund as a resource. Because of the variety of the Ed Fund’s activities — scholarships, teacher recognition awards, college-preparation workshops and programs, arts and music grants, micro-grants for teachers, an out-of-school-time initiative, and more — it would be a challenge to communicate their work to the casual viewer — who is more distracted and impatient than ever in this age of apps, tweets, and social media.
Our team of designers came up with a new logo highlighting the organization’s name, suggesting the cooperation of youth and adults through the letters themselves, and incorporating a graduation cap to convey the goal of student success. We worked with the Ed Fund to create a new color palate with a tranquil but stately tone.
We created a modern site that fills the entire field of the screen, populating the majority with a colorful and elegant foreground and a textured, open background. We incorporated attractive and eye-catching sliders in many pages. We combined images with the quotes, data, and other text that stood out the most to us as communicating the Ed Fund’s mission, achievements, and programs, and the substantial needs of the community.
With the goal of connecting the site’s several audiences to relevant information, we created landing pages for each group: students, parents, educators, and financial supporters. These pages present the organization with a focus on the particular opportunities it can offer to each group, with highlighted links to pages with more information about relevant programs.
The Ed Fund also had a blog featuring testimony from recipients of Ed Fund scholarships, many of them first-generation college students. However, this was not part of their website. We incorporated the blog with the new site. To direct readers’ attention to this content, which we believe has the potential to engage both students and possible supporters, we chose short selections from these posts and set them to display below other content on some pages.
Another issue we addressed was the organization’s event calendar. On the old site, events that had already happened continued to display until Ed Fund staff updated the site and removed them. We delivered a functioning event calendar. Events now display only as long as they are in the future, and automatically disappear once the date is passed, relieving the staff of removing old event posts.
To complement their new website, we created business cards for every staff member.
We created a brochure presents the varying programs of the Ed Fund in an easy to digest way.
In order to offer the awesome resources to students in West Contra County that the Ed Fund does, they are always in need of new donors. We created a custom donor packet that communicates their mission, accomplishments and has a pocket for their latest materials.