The West Contra Costa Public Education Fund needed a modern brand identity and the on- and off-line collateral to maximize their fundraising and program efforts.
We worked with their staff and stakeholders to find a brand identity everyone could get behind. From there we rebuilt their website, built them custom MailChimp templates, and designed business cards, brochures, and a custom donor packet that highlights their impact in Contra Costa County.
We Lent Our Expertise On…
- Visual Brand Identity
- Email Marketing
- Print Design
- Website Design & Development
Logo & Visual Brand Identity
The Ed Fund had an existing logo, showing a line of children and adults, which was due for a revision. We created a series of concepts for the Ed Fund team to choose from. The winning logo incorporated a graduation cap to convey the goal of student success.
As always, we provided a Visual Branding Guide including rules governing correct logo usage, a brand color scheme, and coordinating typography. The new brand included a color palette with a tranquil but stately tone.
Custom Website Design & Development
The website rejuvenation for the Ed Fund presented us with a special challenge. As a group working to enhance educational experiences and outcomes in the West Contra Costa County School District, their site had to serve several different audiences. It needed to appeal to donors, give recognition to partners, engage potential volunteers, and also effectively communicate to students, parents, teachers, and administrators the specific ways they could count on the Ed Fund as a resource.
The resulting website features landing pages for each distinct audience and incorporates a custom post type to power the different programs the Ed Fund offers. With clear calls to action and content hierarchy, the project was an absolute success.
Business Card Design
We brought the brand design details to each piece of information on Ed Fund’s new clean and professional business card.
We created a selection of print designs for the Ed Fund to use in donor relations. Each highlights the many programs the Ed Fund offers as well as offering clear ways to get involved and donate.
Custom MailChimp Email Template
To bring the brand details to every marketing email, we designed and developed a custom MailChimp template for the Ed Fund to use to communicate with their extensive email list.