Dr. Stella Park, a master educator and doctor of natural medicine, sought out Artsy Geek for a new brand identity for her business. We led her down a path to the perfect logo, so she could continue to guide her patients on their journeys through naturopathic care.
We Lent Our Expertise On…
- Visual Brand Identity
- Print Design
Logo & Visual Brand Identity
For Stella Park, we explored symbols for breath and meditation. Mediation is a known practice in the naturopathic profession, and we felt it was an appropriate iconography to base her new logo on. We played with organic shapes, gradients to create lightness, and script fonts to give the logos a feeling of relaxation and safety.
In color psychology, the color blue conveys a sense of trust. We always consider the services our clients provide and use color theory when creating their brand color schemes.
As always, we provided a Visual Branding Guide including rules governing correct logo usage, a brand color scheme, and coordinating typography.
Business Card Design
No brand identity is complete without an accompanying business card. This simple and elegant card design features the hummingbird from the logo next to Dr. Stella Park’s contact information.
We created an elegant and professional marketing brochure that incorporates Dr. Stella Park’s new branding throughout.
Wayfinding Building Signage
The wayfinding signage we designed for Dr. Stella Park’s office building also highlights her Best of Oakland Magazine award.