The Bridge Yard presented an exciting opportunity for us to design a beautiful brand for a longtime client. Oakland Venue Management approached us about a new venture–a completely restored event space on the Oakland pier converted from a historic streetcar repair facility. We developed their brand, including logo, brand strategy, print materials, and web design and development to expertly communicate the vision.
We Lent Our Expertise On…
- Visual Brand Identity
- Brand Storytelling
- Print Design
- Visual Communication
- Website Design & Development
Logo & Visual Brand Identity
The Bridge Yard building has a signature sawtooth roof that is visible when you cross the Bay Bridge into Oakland. We worked the sawtooth effect into each logo concept we created, while visually communicating that the Bridge Yard is a building. As always, we provided a Visual Branding Guide including rules governing correct logo usage, a brand color scheme, and coordinating typography.
Over a series of meetings, we worked with the client to define their brand archetype, ideal client personas, unique value proposition, key messages, brand story, and storytelling opportunities.
The end result was a comprehensive messaging and brand guide to inform external communications and get new team members up to speed.
You’ve arrived at the Bridge Yard. Your gateway to Oakland history, sweeping waterfront views, and first-class experiences. You share your vision. We attend to the rest.
Next Stop: An Event as Unique as Oakland
Responsive Website Design & Development
Upon visiting thebridgeyard.com, we wanted users to feel like they’re stepping into the building itself. We utilized large-format imagery and animation to make the website come alive with the feeling of the Bridge Yard itself. Like all our websites, the design is fully responsive and looks great on all modern devices.
Fence Mesh Design
The Bridge Yard hosts large outdoor events. To stylishly corral the crowds, we designed branded fence mesh for all necessary fencing.
Sales Brochure Design
First impressions are huge when it comes to sales. We developed digital and print sales brochures for the sales team to use to communicate the nitty-gritty of how events work and what’s possible at the Bridge Yard.
Business Card Design
No brand is complete without an accompanying business card. This business card design highlights the location and building that makes the Bridge Yard the Bay Area’s newest and most unique venue.
Testimonial from Our Happy Client
“Working with Artsy Geek is one of my favorite parts of any project!
“I love being able to bring a new idea and work with Jen to develop a full brand from top to bottom with a friend, over coffee! At least, that’s what it feels like – having a team that listens to the small details and asks the big questions to help our business idea be successful.
“Whether the end result is a logo, a flyer, a website or a full brand design; Artsy Geek delivers beautiful clean designs that represent all the details that matter to my team – making the approval & revision process a breeze!”