Andrea Rentals is a woman-owned property rental company based in the heart of Oakland. Andrea Day and her team help Bay Area renters find perfect homes and help property owners to fill rentals.
We Lent Our Expertise On…
- Visual Brand Identity
- Print Design
- Website Design & Development
Logo Rejuvenation & Visual Brand Identity
Andrea Day’s love for Art Deco graphics and vibrant colors was the inspiration for this brand rejuvenation. Mixing soft and feminine aspects with 1920s-1930s-style sans serifs, we ended up with a logo that is equal parts relaxed and structured. Script fonts can sometimes read too soft; instead, we kept our focus on handwritten fonts that read bold and feminine. Andrea Rentals’ team is filled with strong businesswomen, and we wanted to ensure that the same personality was being reflected through their new logo.
As always, we provided a Visual Branding Guide including rules governing correct logo usage, a brand color scheme, and coordinating typography.
Responsive Website Design & Development
Andrea Rentals has two main target audiences: renters and property owners. We balanced these competing priorities in a mobile-optimized website that features all the FAQ both categories of potential clients have, their current listings, and the resources they’ve compiled over almost a decade in business. The resulting website is colorful, incorporates the brand’s fun personality, and (most importantly) is effective at converting both renters and owners.
To showcase Andrea Rentals’ new brand in the material world, we created business cards, marketing postcards, and an all-occasion greeting card. We integrated Art Deco-inspired graphics throughout their promotional print material to create depth, add texture, and ensure that these print materials stand out from the rest.