Behind the Scenes: Technical Services for Website Development


Website Development

One of the biggest headaches that comes with creating a DIY website is dealing with the details. Most great websites have a lot going on behind the scenes. At Artsy Geek, in addition to designing intuitive, stunning, and user-friendly sites that will create a lasting impression with visitors, we offer a wide variety of technical services that make the important invisible aspects of your website the best they can be:

WordPress Server Setup

Oakland-based SiteDistrict is our preferred host because they offer the best performance, customer support, and security for WordPress websites. However, if you have another hosting provider preference, we can perform a technical audit to verify its suitability for your project and adapt to your preferred provider as needed.

WordPress Installation and Configuration

We have a standard protocol for using a suite of base plug-ins and site configurations that will give you great performance without bloat.

Content Type Creation For All Identified Content

Well-organized content types allow the site to be easily broken down into identifiable categories. This adds structure, which allows Google to easily crawl your site, which results in better search ranking.

Bootstrap website

Streamlined, Responsive Theme Development With Fluid and Flexible Templates Based on Bootstrap

We can create custom WordPress themes to make one-of-a-kind websites that meet your specific brand vision. We also test to make sure these responsive designs look great on a wide variety of devices (desktop, mobile, and tablet) and browsers (Google Chrome, Safari, Firefox, etc).

W3C Validation

All layout/presentation coding validation is validated with W3C unless otherwise discussed. W3C manages standards and guidelines that support the principles of accessibility, internationalization, privacy, and security.

Custom Functionality

Custom has a cost, but it can also have a huge impact. Envisioning a pop-up video player with a purple border on your portfolio page? We can make that happen!

ADA Compliance

We always develop our websites to meet accessibility standards as per the Americans with Disabilities Act, which includes the following: Alt tags (or text equivalent) for images, color and font settings for low-vision users, and text captions for hearing-impaired users. We can also implement further compliance features as needed.

ADA Compliance

SSL Certificate

It is now recommended that every website has security encryption in place to protect the site owner and users. SSL certificates display the green padlock symbol in the visitor’s browser.

Legacy URL Redirection

If you’re transitioning from an old website to a new one, we ensure all existing page links are optimally redirected to the updated website, banishing any broken links so site visitors can easily find what they need.

Website Analytics


We integrate Google Analytics, giving you access to user behavior and demographic insights, content performance, and traffic sources. We can integrate custom tags, events, and tracking, as required. Having more data can give you a clearer view of your clients’ paths.

GDPR and State-Specific Compliance

We audit your current site and data collection practices to ensure that all data captured using the new website meets regulations regarding data privacy.

Improved SEO

We write optimized and elegant code that is easy for Google to crawl, improving your search ranking. Our base plugins make SEO easier to manage going forward, whether you take control of your site updates or rely on Artsy Geek to keep your content fresh and ready for ranking.

Make a Great First Impression

Each element of your website’s internal workings can affect its longevity, its functionality, and its overall appeal. Trusting an experienced team to make your site shine from the inside is a great way to eliminate problems before they arise. Your website may be the first impression someone has of you or your business, so make every part of it great with Artsy Geek: our technical services for web development address the behind-the-scenes details so you can focus on the fun stuff! Contact us to get started today.

About the Author:

Leader of the Artsy Geek team and creator of Camp Artsy Geek, Jen comes from a long line of get-rich-quick-schemers. A serial entrepreneur, she launched her first business at the age of 12: a crocheted goods pop-up. A lover of good design and effective marketing, Jen believes that life -- and business -- should be fun and enjoyable. Life is short! Follow your dreams and train your brain to support your success. We're in this together. Rock on!

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