We all keep hearing about how important Social Media is for business. But how do you ensure that the time you spend on it is effective?
Sure, you should track your time and make sure you’re not losing three hours a day. But the key is spending your time wisely to maximize engagement.
The Key to Maximizing Your Return on Investment in Social Media
1. Produce Content Worth Sharing. Make it varied!
We are always harping on the necessity of using your social media updates to add value.
This is essential, but it’s also necessary to make it varied. Sharable content ranges from blog posts, videos, webinars, ebooks and whitepapers to reports and interviews. Produce inspiring, educational and awesome content that’s so compelling that individuals are compelled to share it.
2. Stay with it.
A social media campaign is a marathon, not a one-day race. Set yourself a schedule and a task list. At least three times a week, you should be logging into every social media outlet to respond to questions or comments, welcome new followers and share new content.
3. Drip Your Content
A common mistake that people make is using a little free time to flood their social media with many updates for many people all at once. There’s nothing wrong with doing lots of sharing; inspiration is a beautiful thing! Use that inspiration to work on a spreadsheet of shares for later. The average tweet endures for about two hours; Facebook, LinkedIn and Google+ updates can last for many more. Spread out those shares!
4. Manage People’s Impressions & Expectations
People can land on any of your profiles at any point. What kind of message are you sending to these people?
Is it a well tended garden that welcomes them or a fallow wasteland of un-engaging posts? Prune your timeline often and make sure that your tweets are conversational and mention others frequently. Always make sure you’ve responded to comments and feedback. This is your chance to convert others to a like or a follow, and it can happen any time.
5. Automation is your friend, but not the answer.
There are tons of awesome automation tools to help you streamline the time you spend on social media. Some of these, like automatically thanking people who retweet, or scheduling Facebook posts are your best friend.
However, do not the mistake of setting up an automated account and not checking in. Social media is social and you can’t be social if you are not actually connecting with others in a way that’s meaningful to them. Make sure you take time out to thank people for “following” you, “liking” your page, or commenting on your blog posts. Social media is social.