New Year's Business Resolutions

It’s back to the grind for all of us.

Before you get caught up in the day-to-day, have you planned your year? What are your goals?

It’s probably safe to bet that many of us want the same things: awesome products or services and more sales. So how can we achieve these goals?

Having a plan to connect with your existing customers is essential. Are you leveraging the power of social media?

Our 2012 Marketing Checklist will help you quickly assess your current online marketing plan.

Read on, and know you’re not alone. We’re here to help you with marketing on and offline.

Give us a call; let’s chat.

The Artsy Geek 2012 Marketing Checklist

Leverage your Facebook page.

Make sure the info section clearly links to your newsletter sign-up and sales pages. And make sure those links work!

Artsy Geek Tip

Reach out to one complementary Facebook page a week where potential clients may be hanging out. Share an article or a blog post on their wall to make a new friend and gain new likes.

Bonus points if your Facebook is branded to match your website, business cards and other marketing materials.

Want more tips? Need help with a branded Facebook page? Let’s talk.

Embrace Twitter.

Utilize your Twitter page to engage your customer base.  Don’t skimp on replies and retweets.

Artsy Geek Tip

Set a goal to reach out to one Twitter user and make one new friend a day (or a week…). Use the website who.unfollowed.me to unfollow those who didn’t follow back. Twitter is a conversation after all!

Bonus points if your Twitter profile is branded with your look and feel.

We’re here to help.

Don’t forget LinkedIn.

Many use LinkedIn to find reputable professionals…reputable professionals like you.

Artsy Geek Tip

Spend a day leaving recommendations for your contacts that you truly believe in. Every recommendation on their profile is a link back to yours and your business.

Bonus points if your LinkedIn business page is fleshed out and consistent with your marketing.

Wondering how you can better use LinkedIn? Let’s discuss.

Be easy to find.

Make sure your social media profile links are prominently displayed front and center on your website.

Artsy Geek Tip

Embed your latest Tweet or your Facebook stream so your potential customers will want to get to know you better…and connect.

Capture local search traffic with Google Places.

Ensure your Google Places page has accurate info, and a fleshed out description.

Artsy Geek Tip

Upload photos and video when you can. Google loves photos and videos.

Ask your customers for reviews and enter them yourself on your profile.

Make sure your description is keyword-optimized to really leverage that local search traffic.

Need help optimizing your Google Places profile? We’re your man (or women as the case may be).

Offer deals to your customers.

Capitalize on your internet and social media marketing by offering special deals on your Facebook, Twitter, LinkedIn and Yelp pages.

Artsy Geek Tip

Set up a calendar of deals — and when you need to promote them — in advance. Set up reminders to make sure they happen.

And what if you’re already feeling super confident in the areas I’ve already mentioned?  Kick it up a notch with an Artsy Geek-crafted integrated blog and a mobile version of your website.

Invest in your web presence now and lock in your commitment to furthering your business goals throughout 2012. Set up an appointment with Jennifer now!

About the Author: Jen

Leader of the Artsy Geek team and creator of Camp Artsy Geek, Jen comes from a long line of get-rich-quick-schemers. A serial entrepreneur, she launched her first business at the age of 12: a crocheted good pop up. A lover of good design and effective marketing, Jen believes that life -- and business -- should be fun and enjoyable. Life is short! Follow your dreams and train your brain to support your success. We're in this together. Rock on!

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