Do I need a marketing plan?

Do You Need a Marketing Plan?

If you’re asking yourself whether you need a marketing plan, the answer is probably yes.

For most of us, marketing is not the stereotypical highway billboards, television commercial, and silly radio jingles.

Marketing is talking about your business; spreading the word any way you choose to.

Marketing acts as a bridge between your product and the consumer. It is a potent cocktail of consumer understanding, branding, and effectual communication.

The benefits and outreach of an efficient marketing plan are immense.

First of all, planning ahead takes the stress out of the day-to-day. If you spend energy during your week thinking, “I should be marketing my business.” or “Oh no! I haven’t posted on social media in a week!” then you need a marketing plan.

As Michael Leboeuf said, “When you write down your ideas you automatically focus your full attention on them.”

Ideas and plans are transient. You may soon forget them. Writing down your plans or marketing schedule provides a definite and solid direction to your ideas. Written plans act as a constant reminder and blueprint to steer your business in the direction of your dreams.

Writing it down (and following through) lets your brain rest, trusting that it’s taken care of in the future.

Writing it down also helps you to ensure you’re consistent. And consistent marketing is absolutely key to a successful campaign.

As you consider whether you need a marketing plan, ask yourself:

  • Do I want more business?
  • Do I want to market my business, but don’t know where to start?

If the answer to either of those questions is “YES!” then you need a marketing plan!

Keep it Simple, Schweetheart! Marketing Plan Workbook

“Keep it Simple, Schweetheart!”

Create your marketing plan business today with our fun and easy-to-follow workbook and calendar.

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About the Author: Jen

Leader of the Artsy Geek team and creator of Camp Artsy Geek, Jen comes from a long line of get-rich-quick-schemers. A serial entrepreneur, she launched her first business at the age of 12: a crocheted good pop up. A lover of good design and effective marketing, Jen believes that life -- and business -- should be fun and enjoyable. Life is short! Follow your dreams and train your brain to support your success. We're in this together. Rock on!

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