Develop Your Marketing Muscles


Flexing man weightlifting woman with bird

Just like when you exercise regularly when you market your business regularly, you will develop strong muscles.

Talking-About-Your-Business Muscle

When you first start talking about what you offer and what makes you different, you’re likely to stumble over your words. Talking about it regularly helps you define your Unique Value Proposition and what key messages speak to your ideal client.

Planning-Your-Year Muscle

Successful marketing is strategic and thoughtful. Planning ahead and creating a marketing plan makes following through on a day-to-day basis easy.

Social-Sharing Muscle

Social media doesn’t come naturally to all of us, especially when it comes to using it for business. Logging in, sharing & interacting regularly makes it easier.

Emailing-Your-List Muscle

Having an engaged and active email list is an invaluable asset for your business. Emailing regularly might feel like an impossible goal, but doing it regularly makes it almost effortless.

Creating-Content Muscle

Content marketing is a fabulous way to showcase what makes your business unique and build your email list and your website’s SEO. Even if you have trouble coming up with ideas of what to share, once you start working that muscle, you’ll be amazed at how the floodgates open and the ideas come pouring in! Get help anytime from our Idea Generator.

Following-Up-Regularly Muscle

Follow up regularly with past clients or customers to encourage repeat business. You can also collect testimonials to use in your emails, blog and social media posts. Win-win!

Following-Through-When-You’re-Tired Muscle

Consistency is the most important element of any successful marketing campaign. Sometimes this includes doing what’s part of your plan even when you don’t want to.

Exercise your marketing muscles regularly and watch as marketing becomes easy and joyful! What about you? What muscles are you developing this week?

Don’t forget to check out our infographic (and share if you love it!).

About the Author:

Leader of the Artsy Geek team and creator of Camp Artsy Geek, Jen comes from a long line of get-rich-quick-schemers. A serial entrepreneur, she launched her first business at the age of 12: a crocheted goods pop-up. A lover of good design and effective marketing, Jen believes that life -- and business -- should be fun and enjoyable. Life is short! Follow your dreams and train your brain to support your success. We're in this together. Rock on!


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