One of the most difficult search engine optimization (SEO) tasks is coming up with good keywords for your content. Trying to guess what search terms people will use can be aggravating, and if you aren’t using a keyword research tool, the results can range from ineffective (no one finds your site) to counterproductive (people find your site but were looking for something entirely different). Multiply … Read More
While there are tons of options to have your business’ design and marketing done through big online companies – like having a logo created on 99 Designs, or using Wix for an easy website – there are even more local designers and marketers who are stellar in their fields.
Would you share your message in invisible ink? Did you know that our friends with visual impairments navigate the web completely differently? Without their eyes to guide them, they are reliant on the functionality and text of a website to get along. Accessible websites are designed to be easy to use for people with visual, motor, auditory and cognitive impairments.
You’ve probably heard it before – it’s important to back up your data. Of course it’s prudent to back up your computer in case it’s broken or stolen, and external hard drives are now cheap and easy to use. But your online data is valuable to your business, and it needs to be backed up as well – even though it does not reside on … Read More