Category Archive

Best Practices

Gratitude Blog

The Magic of Customer Relations & Gratitude

Greetings, fellow business owners and entrepreneurs! Today we’re diving into something important, but sometimes overlooked: gratitude and customer relations.  Valuing your customers and showing them some love can make a huge difference for your business and your community. Here’s why:  1. Customer Loyalty Focusing on great customer relations to establish loyal return customers can create a strong foundation for your business. In comparison to new … Read More

Holiday Marketing

Holiday Marketing DOs and DON’Ts

Are you and your business already stressed about the 2023 holiday season? We totally understand! We’ve been there ourselves! So, we’ve written up our quick guide to some holiday dos and don’ts. With these tips, you can maximize the quality of your work this winter, while minimizing your stress! Following these tips will also set you up to start the new year with a strong … Read More


4 Reasons to Keep PHP Up-To-Date on WordPress

You down with updating PHP? Yeah, you know me. Now that we have the geriatric millennials’ attention, let’s get down to business. PHP isn’t just another internet acronym taxing your limited brain space. (IYKYK, amirite?) It’s also a huge part of what makes the internet work! Did you know that 78.8% of all websites use PHP in one way or another? Keep on reading to … Read More

Update Wordpress

5 Reasons to Keep WordPress Up-To-Date

You log into WordPress, eager to write a blog post about that new restaurant you visited last week. Excited to tell everyone about the delicious spring rolls you ordered, you’re unexpectedly hit with an alert on your dashboard: WordPress released a new version! Maybe you think, “I’ll update it later,” but the red circle around the alert makes it seem important. You don’t have to … Read More

Anatomy of an Award-Winning Social Media Campaign

Anatomy of an Award-Winning Social Media Campaign

Huzzah! We won an award! This year, The Web Marketing Association presented our recent ad campaign for Fremont Bank with an Internet Advertising Competition (IAC) award for Best Bank Social Media Campaign. How did our work win this award?  Our social media campaign was successful because of five key elements: 1. Clear Objectives Know who you are talking to and what the key messages should … Read More

Sanity Saving Tips

4 Steps to Save Your Sanity in Q4

Q4 isn’t the time to stuff your stocking with astronomical commitments and huge goals. Many of us solopreneurs and mompreneurs wind up exhausted in January because of the sheer amount of marketing, socializing, cooking, shopping — you name it — that went into the end of the year. So how do you manage to save your sanity, keep your business up and running, AND fulfill … Read More

Inner Demon Cheering You On

3 Steps to Turn Your Inner Demon into Your Cheerleader

That giant muscle inside your head is not necessarily your ally. Your mind wants to keep you safe. This is an evolutionary lesson from the caveman days when you might get bonked on the head with a rock for your dried rabbit stash and you needed to be constantly on alert to stay safe. Those mechanisms inside our minds that helped us back then tend … Read More

Goal Setters

What Type of Goal Setter Are You?

No two people approach goal setting the same way. We break down the spectrum of goal setters. The Pessimist The Pessimist doesn’t even bother to set goals because why would they achieve them? Life is bound to throw too many curve balls their way to permit them to achieve their goal! If that sounds like you, this is the year for you to take control … Read More

Leaky Pipes

How to Spot Energy Leaks

Slow Down and Get Rest to Cultivate Self-Awareness “I think self-awareness is probably the most important thing towards being a champion.”’ Billie Jean King Keeping your business in top form requires you to keep moving steadily forward. That takes consistent energy. If you are unconsciously undermining your path forward by not addressing where you might be draining energy, you are doing your business a disservice. … Read More

Monitor with Map of Energy Draining Practices

5 Debilitating Practices That Drain Energy from Your Business

You could be losing momentum and draining energy from your business without realizing it. Reviewing where you might be spinning your wheels will help you to make changes that’ll keep your business rolling along smoothly. Here are 5 ways you could be draining essential energy from your business and the best ways to plug those leaks. 1. Marketing Your Business Without a Plan When you … Read More

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