The most obvious change of Timeline is the splashy, high-impact header photo. While such a large image could be a marketer’s dream, Facebook specifies that no calls to action, contact or purchase information, financial offers, or references to Liking the page be present in the image. Facebook’s Product Director of Ads, Gokul Rajaram, states the cover image’s: “…Goal is to symbolize what an organization is all about. For a restaurant it could be a popular menu item, a band could display album cover art, and a business could show a picture of their customers using their product.”