Brand Romance: Tell the Right Story to Attract the Right Client

Do It Yourself

Brand Romance

When you find a brand that piques your interest, do you notice the things you like about it? Do you think about what went into the product’s design or presentation of the service that makes you feel attracted to it? Someone put a lot of thought into getting your positive reaction. Understanding end users can have a huge influence on a brand’s success, as it allows the brand to optimize its appeal to potential matches. That’s right: attraction, appeal, matches… great brands are trying to pull your number, if you know what I mean. It’s all about Brand Romance.

While I wouldn’t wish the current dating scene on anyone, dating is a great metaphor for a client’s experience when choosing a new product or service. Different people are looking for different things, and the way you present yourself could attract or repel potential dates. We recommend putting your best foot forward by embracing the reality of Brand Romance.

Cupid

Putting Yourself Out There

Brand Romance is a process of assessing your brand, envisioning the future, contemplating compatibility needs, and optimizing for the best chance of success. There are lots of other fish in the sea, but you’re ready to stand out and get caught. Just like someone looking for a delightful date, you’ll be thinking about what you have to offer, as well as the kind of person you’re hoping to attract.

Brand Romance starts with self-reflection. Where are you coming from? Listing what makes you unique, your core values, and what has been successful (and unsuccessful) for you in the past is a great place to start. What needs work? What strengths should you emphasize?

Creating a vision statement will help you define what your brand offers to the world. This will also inform your unique value proposition. You have something to offer that no one else does! 

Once you know who you are and have a vision for the future, it’s a great time to think about who you’re hoping to meet. Who is the ideal client? Is this a “must love dogs” situation? How would you speak to them to make them your Valentine? Would they want to go on a second date with you? What does your love story look like?

Just like a successful online dater writes a thoughtful bio to appeal to the right type of mate, a successful brand crafts key messages that hit the right note with their core demographic. What words strike the right tone? Are you a funny date? Serious? A little of both? Who would your brand be if it was a person?

Be Mine

Sealing the Deal

All of these elements are parts of your larger brand story. Writing a great brand story means incorporating the client’s perspective. Just like you’d avoid being boring or unpleasant during a date to create the best environment for your partner, you’ll always be considerate of the ideal client’s point of view as you create your brand story. Once your brand story is complete, you can use it to inform every part of your marketing plan, from design to copywriting to advertising schedules. A good brand story is the backbone of a strong brand, and Brand Romance makes the process of getting there more fun! 

Not sure where to start? We’re experts at brand storytelling and Brand Romance is our first language. Artsy Geek can take your brand from zero to hero. Contact us to explore options at a price point that works for you!

About the Author:

Becca is an Artsy Geek project manager who likes to wear as many hats as possible. When she's not staring at a calendar or a spreadsheet, you'll find her punching up the content with little jokes and jazzy CTAs.

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