The first step to keeping a tight
backside brand is consistency. You now have the tools to do so (via your nifty Branding Guide) so what are you waiting for?
Tighten that brand – Install those fonts!
Method #1 – Old School
(for OS versions prior to 10.3)
- Close any open applications.
- Drag and drop the unzipped fonts into the Fonts folder in your user’s Library folder found here:
Note: As of OS Lion, the library folder is hidden from users unless you hold down the Alt/Option key while clicking on the “Go” menu in Finder.
Method #2 – New School
(for Mac OS X 10.3 or higher)
- Double click the font file and fontbook will open a preview of the font.
- Click “install font” at the bottom of the preview.
This will automatically add the chosen font to your Font Book. Once you re-open the application you want to use the font in, VOILA! There it shall be. Now you’ll keep your brand in shape!