Awesome Elevator Pitches

Marketing

Best Elevator Pitch

A great elevator speech in your pocket is your ticket to a polished and confident presence while you’re out networking, grocery shopping or walking down the street.

Here’s how to craft yours.

What Do You Do?

Introduce what you do, but -– and this is essential -– begin with an action phrase that is not a noun.

Stay Away From:

“I am a personal trainer.”

Try Instead:

“I help people achieve fabulous results in their fitness goals.”

How Do You Do It?

Share a sentence that fleshes it out a bit -– what do you help people or businesses do?

“I support people in their existing fitness plans or, I craft a specific plan to fit their needs and goals.”

Results, results, results!

Add a sentence that highlights the specific impact your customers or clients enjoy.

“My clients regularly tell me how much better they feel right away, and – after a few weeks – how much stronger and healthier they are.”

Seal the Deal

Here’s your chance to turn a chance meeting into a fortuitous connection. Choose your level of assertive:

Assertive:

“Do you know anyone who needs help getting back on track? I’d love it if you would introduce us.”

Subtle:

“If you hear anyone talking about wanting to start exercising, I would love an introduction.”

The Result:

“I help people achieve fabulous results in their fitness goals. My clients regularly tell me how much better they feel right away, and –- after a few weeks -– how much stronger and healthier they are. If you hear anyone talking about wanting to start exercising, I would love an introduction.”

What do you think?

Is this better than introducing yourself as a “personal trainer”?

About the Author:

Leader of the Artsy Geek team and creator of Camp Artsy Geek, Jen comes from a long line of get-rich-quick-schemers. A serial entrepreneur, she launched her first business at the age of 12: a crocheted goods pop-up. A lover of good design and effective marketing, Jen believes that life -- and business -- should be fun and enjoyable. Life is short! Follow your dreams and train your brain to support your success. We're in this together. Rock on!

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