A great elevator speech in your pocket is your ticket to a polished and confident presence while you’re out networking, grocery shopping or walking down the street.
Here’s how to craft yours.
What Do You Do?
Introduce what you do, but -– and this is essential -– begin with an action phrase that is not a noun.
Stay Away From:
“I am a personal trainer.”
“I help people achieve fabulous results in their fitness goals.”
How Do You Do It?
Share a sentence that fleshes it out a bit -– what do you help people or businesses do?
“I support people in their existing fitness plans or, I craft a specific plan to fit their needs and goals.”
Results, results, results!
Add a sentence that highlights the specific impact your customers or clients enjoy.
“My clients regularly tell me how much better they feel right away, and – after a few weeks – how much stronger and healthier they are.”
Seal the Deal
Here’s your chance to turn a chance meeting into a fortuitous connection. Choose your level of assertive:
“Do you know anyone who needs help getting back on track? I’d love it if you would introduce us.”
“If you hear anyone talking about wanting to start exercising, I would love an introduction.”
“I help people achieve fabulous results in their fitness goals. My clients regularly tell me how much better they feel right away, and –- after a few weeks -– how much stronger and healthier they are. If you hear anyone talking about wanting to start exercising, I would love an introduction.”
What do you think?
Is this better than introducing yourself as a “personal trainer”?