Huzzah! We won an award! This year, The Web Marketing Association presented our recent ad campaign for Fremont Bank with an Internet Advertising Competition (IAC) award for Best Bank Social Media Campaign. How did our work win this award? Our social media campaign was successful because of five key elements: 1. Clear Objectives Know who you are talking to and what the key messages should … Read More
Here at Artsy Geek, we believe that there can be no justice until we rid the world of injustice. The Black Lives Matter movement needs us all to stand up and speak out. Even if it isn’t comfortable or convenient. Lucky for all of us, there is a place for everyone in the revolution. Every action is a worthwhile action in this movement. Each of … Read More
If you’re asking yourself whether you need a marketing plan, the answer is probably yes. For most of us, marketing is not the stereotypical highway billboards, television commercial, and silly radio jingles. Marketing is talking about your business; spreading the word any way you choose to. Marketing acts as a bridge between your product and the consumer. It is a potent cocktail of consumer understanding, … Read More
Q4 isn’t the time to stuff your stocking with astronomical commitments and huge goals. Many of us solopreneurs and mompreneurs wind up exhausted in January because of the sheer amount of marketing, socializing, cooking, shopping — you name it — that went into the end of the year. So how do you manage to save your sanity, keep your business up and running, AND fulfill … Read More
That giant muscle inside your head is not necessarily your ally. Your mind wants to keep you safe. This is an evolutionary lesson from the caveman days when you might get bonked on the head with a rock for your dried rabbit stash and you needed to be constantly on alert to stay safe. Those mechanisms inside our minds that helped us back then tend … Read More
No two people approach goal setting the same way. We break down the spectrum of goal setters. The Pessimist The Pessimist doesn’t even bother to set goals because why would they achieve them? Life is bound to throw too many curve balls their way to permit them to achieve their goal! If that sounds like you, this is the year for you to take control … Read More
Slow Down and Get Rest to Cultivate Self-Awareness “I think self-awareness is probably the most important thing towards being a champion.”’ Billie Jean King Keeping your business in top form requires you to keep moving steadily forward. That takes consistent energy. If you are unconsciously undermining your path forward by not addressing where you might be draining energy, you are doing your business a disservice. … Read More
You could be losing momentum and draining energy from your business without realizing it. Reviewing where you might be spinning your wheels will help you to make changes that’ll keep your business rolling along smoothly. Here are 5 ways you could be draining essential energy from your business and the best ways to plug those leaks. 1. Marketing Your Business Without a Plan When you … Read More
When was the last time when you got a bolt of new energy, seemingly out of the blue and then found yourself more productive than you had been for a long time? The world of life coaching has come up with a concept of “Energy Leaks” or “Energy Drains” to describe the defeating feeling you get from any unfinished or unattended tasks or ideas that … Read More
Spurs Creativity Do nothing? Yes, even busy business owners can! It’s not easy, but space for new ideas needs to be made, otherwise, great ideas might never have the chance to bubble up and bust out. Give yourself the chance to be bored. Let yourself hear the clock ticking, the train in the distance, see color flashing in the stars, feel the breeze on your … Read More