Author Archive

Jennifer Heller

Website Development

Behind the Scenes: Technical Services for Website Development

One of the biggest headaches that comes with creating a DIY website is dealing with the details. Most great websites have a lot going on behind the scenes. At Artsy Geek, in addition to designing intuitive, stunning, and user-friendly sites that will create a lasting impression with visitors, we offer a wide variety of technical services that make the important invisible aspects of your website … Read More

AG Named CMI Finalist

You Can Say a Lot in 30 Seconds: Artsy Geek Named Content Marketing Award Finalist Big news! We created a stunning animated video for our client, Fremont Bank, that was recently named as a finalist in CMI’s 2023 Content Marketing Competition for Best Short Form Video. How did our work become a finalist among heavy hitters like Purdue University and St. Regis Hotel? We were … Read More

Anatomy of an Award-Winning Social Media Campaign

Anatomy of an Award-Winning Social Media Campaign

Huzzah! We won an award! This year, The Web Marketing Association presented our recent ad campaign for Fremont Bank with an Internet Advertising Competition (IAC) award for Best Bank Social Media Campaign. How did our work win this award?  Our social media campaign was successful because of five key elements: 1. Clear Objectives Know who you are talking to and what the key messages should … Read More

Axe and shovel, planted succulents, monitor with social media icons, quote bubble, raised fists, magnifier over monitor

The Six Changemaker Archetypes

Here at Artsy Geek, we believe that there can be no justice until we rid the world of injustice. The Black Lives Matter movement needs us all to stand up and speak out. Even if it isn’t comfortable or convenient. Lucky for all of us, there is a place for everyone in the revolution. Every action is a worthwhile action in this movement. Each of … Read More

Do You Need a Marketing Plan?

Do You Need a Marketing Plan?

If you’re asking yourself whether you need a marketing plan, the answer is probably yes. For most of us, marketing is not the stereotypical highway billboards, television commercial, and silly radio jingles. Marketing is talking about your business; spreading the word any way you choose to. Marketing acts as a bridge between your product and the consumer. It is a potent cocktail of consumer understanding, … Read More

Sanity Saving Tips

4 Steps to Save Your Sanity in Q4

Q4 isn’t the time to stuff your stocking with astronomical commitments and huge goals. Many of us solopreneurs and mompreneurs wind up exhausted in January because of the sheer amount of marketing, socializing, cooking, shopping — you name it — that went into the end of the year. So how do you manage to save your sanity, keep your business up and running, AND fulfill … Read More

Inner Demon Cheering You On

3 Steps to Turn Your Inner Demon into Your Cheerleader

That giant muscle inside your head is not necessarily your ally. Your mind wants to keep you safe. This is an evolutionary lesson from the caveman days when you might get bonked on the head with a rock for your dried rabbit stash and you needed to be constantly on alert to stay safe. Those mechanisms inside our minds that helped us back then tend … Read More

Goal Setters

What Type of Goal Setter Are You?

No two people approach goal setting the same way. We break down the spectrum of goal setters. The Pessimist The Pessimist doesn’t even bother to set goals because why would they achieve them? Life is bound to throw too many curve balls their way to permit them to achieve their goal! If that sounds like you, this is the year for you to take control … Read More

Leaky Pipes

How to Spot Energy Leaks

Slow Down and Get Rest to Cultivate Self-Awareness “I think self-awareness is probably the most important thing towards being a champion.”’ Billie Jean King Keeping your business in top form requires you to keep moving steadily forward. That takes consistent energy. If you are unconsciously undermining your path forward by not addressing where you might be draining energy, you are doing your business a disservice. … Read More

Monitor with Map of Energy Draining Practices

5 Debilitating Practices That Drain Energy from Your Business

You could be losing momentum and draining energy from your business without realizing it. Reviewing where you might be spinning your wheels will help you to make changes that’ll keep your business rolling along smoothly. Here are 5 ways you could be draining essential energy from your business and the best ways to plug those leaks. 1. Marketing Your Business Without a Plan When you … Read More

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