You Can Say a Lot in 30 Seconds: Artsy Geek Named Content Marketing Award Finalist
Big news! We created a stunning animated video for our client, Fremont Bank, that was recently named as a finalist in CMI’s 2023 Content Marketing Competition for Best Short Form Video. How did our work become a finalist among heavy hitters like Purdue University and St. Regis Hotel? We were short on time, yet long on impact.
Every second of our new, vibrant video tells the story of how Fremont residents who bank locally make a big impact on their community. The animation is based on the 12-foot mural we designed that surrounds the ATMs at the bank’s brand-new headquarters, highlighting landmark institutions in Fremont that Fremont Bank has transformed. Each familiar location is illustrated in the signature brand style, and all come alive as the viewer learns about how Fremont Bank reinvests in its local community.
This 30-second spot works hard in three ways:
- It provides a welcome break and a stark contrast from the barrage of click-bait content and shouty advertisements we are all bombarded with on the daily.
- It shares in a digestible, impactful way how Fremont Bank improves the quality of life in local communities.
- It underscores Fremont Bank’s legacy, stability, and bright future with intention and clarity.
This ad anticipates the opening of Fremont Bank’s new headquarters, and will be distributed via paid social, email campaigns, and blog posts leading up to the big day.
It may be a short video, but the coordinated timing and multi-channel approach will allow it to have a lasting impact. It increases brand awareness among clients and non-clients alike, all while inviting everyone to join Fremont Bank at its new headquarters. It shows that you can say a lot in just 30 seconds. Every second counts, so take advantage of each moment!
