3 Essential Steps to Better Newsletters

1. Pick an engaging subject line

No one – not even your mom – wants to read your
“June Newsletter.”

Reference pop culture. Make up a word. Express yourself!

2. Keep it simple

Most people read their emails on their phones.
The days of complicated layouts with sidebars and three or four articles are over.

Simpler is better: a few paragraphs and a call to action are all you really need. Try testing with and without images to see what your audience responds to.*

3. Send a Test Email!!!

Check it on your phone. And in Gmail.

Many email programs include a snippet at the top for a quick intro or summary which displays front and center in many email clients.

Sure, you’re busy, but an email sent with default text ANYWHERE is not ok.

*Unsure what’s the best call to action for you? Not sure what a call to action is? Calls to action are perhaps the most important element of digital marketing.

About the Author: Jen

Known to some as "Jen of Jenfest", Jen comes from a long line of get-rich-quick-schemers. Her obsession with experience, marketing and design started at a young age; she launched her first business at the age of twelve, a crochet pop-up. She is known for her uncanny intuition, out-of-the-box ideas, dedication to strategy and appreciation for details. Jen majored in brain science and thinking (Cognitive Science and Philosophy) and thoroughly enjoyed her time at the University of California at Berkeley.

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