1. Pick an engaging subject line
No one – not even your mom – wants to read your
Reference pop culture. Make up a word. Express yourself!
2. Keep it simple
Most people read their emails on their phones.
The days of complicated layouts with sidebars and three or four articles are over.
Simpler is better: a few paragraphs and a call to action are all you really need. Try testing with and without images to see what your audience responds to.*
3. Send a Test Email!!!
Check it on your phone. And in Gmail.
Many email programs include a snippet at the top for a quick intro or summary which displays front and center in many email clients.
Sure, you’re busy, but an email sent with default text ANYWHERE is not ok.
*Unsure what’s the best call to action for you? Not sure what a call to action is? Calls to action are perhaps the most important element of digital marketing.