Here at Artsy Geek we remember when Google Buzz was released. While we laughed, Google employees cried. Yet another failed attempt of Google trying to break into the social media world. With the advent of Google+ however, it seems the game may have changed.
Google+ finally showed the some of innovation Google has been known for, and seems to foreshadow the coming of a fully social, fully integrated entourage of free products that are oh-so-easy to use and then, inevitably, desperately needed.
Taking a staggering 88 days to reach 50 million users (see above) Google has finally broken into the social media world, and Google+ is just one of many products to come. Even the world’s social media sweetheart, Facebook, took 1,325 days to reach that number. Add that to Google’s acquisition of Youtube and you see that that everyone and their grandmother now already has a Google account, so their numbers are likely to keep growing, as joining Google+ is as easy as taking candy from a baby. Or in this case, Facebook.
My advice? Be on the cutting edge, start at least nurturing your Google+ account now. It’s easy, and has certain great advantages.
For example, months ago I started a Google account for each Twitter handle I maintain. I set up each Twitter account to update the corresponding Buzz account, and voilà, I now have a Google searchable database of everything I have ever tweeted from that account. Trying to reference an article you read and tweeted 9 months ago? Search it in your Google account, done.
Little did I know, that as I was building my databases, I was actually participating in Google+ and priming my account. That is only one way to take advantage of Google+.
Google+ has taken the anonymity of Twitter and the intimacy of Facebook and merged them together with circles. Why go anywhere else? Once the integration of Google Places, Maps, Navigation, Apps, and even Latitude happens, will we even need Yelp, Foursquare, Tumblr or anything else for that matter? Will Google’s outrageous and bold ambition work? We can’t know for sure, but it is definitely worth taking the time to reach for that extra little plus?