Kaiser Center Events needed a brand and internet presence that was up to par with their fabulous rooftop garden and event services.
To capitalize on the brand presence of the Kaiser Center, we created a modern revision of the Kaiser Center logo incorporating the company name and business cards and letterhead to match.
Their events cater to a diverse audience: brides to be, corporate event planners, and local corporations. Thus their website needed to appeal to these distinct audiences. We balanced corporate and elegant and included flourishes to differentiate the wedding-specific sections.
We Lent Our Expertise On...
- Brand Identity
- Marketing Consulting
- Print Design
- Website Design
The Devil is in the Details
This modern and clean brand identity communicates the building’s distinct shape. The top of the building purposefully lacks definition as a tribute to their rooftop garden — as close to the sky as one can get in Oakland.
Every staff member’s business card features a different photo to showcase the various spaces and create an engaging display at the front counter.
Taking their verbiage, we designed full-screen slides to highlight what makes their space and services unique. Every page of their site incorporates full-width imagery to plunge the visitor into the experience of visiting their venue.
We customized their WordPress Dashboard and the site’s information architecture to fit their needs and make updating their site intuitive and streamlined. Their event services are first-rate and to drive that point home, we incorporated rotating testimonials throughout.
Soft flourishes and full-screen images were added to the wedding section of the site to convey the elegance of the venue and convert the brides to be.