2014 BALLE Conference

BALLE brings sustainable local economies to the people in a big way.

Their annual conference is a huge part of that. They came to us in need of a brand identity for the conference and all the collateral that goes with that.

We were more than happy to oblige.

We Lent Our Expertise On...

  • Brand Identity
  • Email Marketing
  • Marketing Consulting
  • Print Design

The Devil is in the Details

BALE Conference Branded Program Guide, exterior

After deciding on a gorgeous brand look for the 2014 BALLE Conference in Oakland, we embarked on a journey through print and screen to deliver an effective and consistent brand experience.

BALE Conference Branded Program Guide, interior

Our project culminated with a 50-page program guide filled with custom infographics, sponsor ads, ├╝ber-styled speaker pages and a color-coded agenda page to showcase the activities.

Facebook Branding and Mailchimp Design

We also had some fun with MailChimp design and social media brand assets, including this fun word cloud using the themes of the conference.

BALLE Conference Branding Poster

Don’t forget the print! We integrated poster and postcard designs, interior directional signage, indoor and outdoor banners, lanyard-hung name tags to adorn attendees’ necks, and more.

Balle Branded Collateral Design

And for some last minute branding fun, we suggested implementing some sassy accessories for their entryway photo booth to bring the party to the conference.

BALLE branded photobooth accessories

The BALLE team raves about our work branding the conference and says that our brand identity is unmatched by any other conference they have ever had.

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