News, Tips & Opinions

Fonts to Avoid

Let’s talk about fonts! Specifically, the fonts that you should avoid. We have compiled for you a list of 8 different fonts that you (a designer, a sales-person, a chef, or whatever you are) should ALWAYS stay away from. Some of …
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Shake Things Up

Start 2017 off with a dose of creativity!

We all get stuck in our routines. Day-to-day life – and to-dos – can easily take over, giving you tunnel vision when it comes to the possibilities available in your business. As we begin 2017, goal-setting and strategic planning are …
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get shares

How to Get Shares: the Social Way versus the SPAM-y Way

Do you get a lot of SPAM? We do. A ton. Of all different types. There’s the Viagra SPAM that thankfully ends up in the filter and the more direct, unsolicited email that finds its way (unfortunately) into our email …
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E-Commerce

The Marketing Collaborative Movement Influencing the Growth of e-Commerce

Facing the new digital environment of ecommerce, a lot of brands and advertisers have realized that a majority of their old sales and marketing techniques are no longer effective. What’s more, the many different mobile devices and media platforms now …
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Top 10 Digital Agencies in San Francisco

Artsy Geek Ranked as a Leading San Francisco Digital Agency, Again

We’re pleased to announce that we’ve retained our position as a Top San Francisco Digital Agency, according to an updated report by research firm Clutch! As it turns out, we are also ranked on Clutch as a Top Email Marketing Agency …
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GoogleKeywordTool

Finding Good Product/Blog/Article Keywords with Google Keyword Planner

One of the most difficult search engine optimization (SEO) tasks is coming up with good keywords for your content. Trying to guess what search terms people will use can be aggravating, and if you aren’t using a keyword research tool, …
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Install Word Template

How to Install A Custom Word Template

Your custom Word template is made of three files: Template File This file is set up with the styles and formatting to make everything you produce in Word branded with your company’s look and feel. This file has the format …
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Collaborate

Five Approaches to Collaborative Marketing You Can Use Right Away

Collaborative marketing?? What is that? Simply put, it’s teaming up with another business to share resources to generate leads and/or brand exposure. More technically, Collaborative Marketing is the process of aligning your company’s interests, resources, and marketing muscle with other like-minded companies to …
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AskAG

Ask Artsy Geek: Is it possible to post too much on social media?

Welcome to our first edition of Ask Artsy Geek, your source for the inside scoop on all things artsy, geeky, or social media-y! Today’s question is about social media strategy: or, how to post all the right things in all …
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Cover Photo

How Changing Your Cover Image Can Spur Engagement

One of the best things about social media is the ability to express your business visually on your profile page. Beyond a little thumbnail of your latest selfie, Facebook, Twitter and LinkedIn all now offer various versions of a cover …
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Logo Files Types & What They Mean

Logo Formats: Where to Use What

When we create a logo for you, whether it’s a brand new brand identity or a rejuvenation of an existing one, we always give you a folder of various formats. While most of you know when to use which format, …
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ToolBar

Breaking Down the WordPress Text Editor

Now that you’re ready to start adding pages and posts to your WordPress site, let’s go over the basics of formatting text. WordPress keeps their editing fairly straightforward. You’ve likely used Microsoft Word, or, at the very least, sent an …
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Pages vs. Posts

The Difference Between Pages and Posts in WordPress

If you’re starting out on WordPress, you might be a little confused about the difference between pages and posts. They are both channels for your content, but they have totally different purposes. Do you like videos? This one is pretty …
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Adding a post in Wordpress

Adding a Post

Adding a post is quite a bit simpler than adding a page. This is due to the fact that posts are (usually) automatically ordered in reverse chronological order, and are located within a single section of your website. But let’s just …
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AddinganImage

How to Add Images to WordPress

Images are a major part of the look and feel of your site. But how do you add images to your WordPress pages and posts? Let us be your guide. There are couple ways to get an image into your WordPress website. You …
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Adding a page in Wordpress

How to Add a WordPress Page

In this tutorial, we’re going to go over all the aspects and features of pages. By learning this, you will know how to create a WordPress page like a pro. Do you like videos? This one is pretty good. Disclaimer: …
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UnderstandingTheDashboard

Get to Know Your WordPress Dashboard

The WordPress Dashboard: The Reception Area for Your WordPress Backend. The Dashboard can initially seem overwhelming, but fear not, we are going to walk you through each section. There are a lot of tools and options, but trust us, they …
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Categories and Tags

Learn How to Use WordPress Categories and Tags

Categories and Tags are how you organize your WordPress posts. The difference is simple. At first there were only categories, but this was not enough for people who: Have a ton of posts Love organization They were unable to best …
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Wordpress.org Verses Wordpress.com

WordPress.org versus WordPress.com

You hear all the time about how WordPress is a great way to have a website. But what people don’t necessarily realize is that there are two ways to have a WordPress website: WordPress.org and WordPress.com. Not sure what the …
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Social Media ImageCheatSheet

Social Media Imagery Cheat Sheet

CHANGE! That seems to be the motto for all things social media, and we want you to be in the know. Check back with us every year for updates on how to best display your social media imagery, no matter …
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Adding Signature To MAC MAIL

Adding A Snazzy Mac Mail Signature

To create a signature in Mail, select Preferences from the Mail menu. In the Mail Preferences window, click the Signatures icon. If you have more than one email account, select the account for which you want to create a signature. …
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Etsy_Website_Intergration

Etsy API… Can it be true???

Just the other night I was dreaming of a world where WordPress and Etsy made sweet, discouraged sexy love in a department store changing room. This, I thought, would spawn a baby SO relevant to indie artists and producers. One that …
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We love Mailchimp

Why We Love MailChimp

You’ve likely heard of MailChimp, or at least seen that cheeky monkey floating around the interwebs. You know, the one with the tidy blue hat and that big banana-eating grin? No? My goodness; let us introduce you! MailChimp is an …
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Future of Business Cards

The Future of Business Cards?

The business card will always be associated with face-to-face networking, which sometimes seems pretty lo-fi in the digital age. While digital marketing is an essential component of any well-rounded strategy, we are a firm believer that printed brand collateral will …
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Top10-DigitalAgency

Top Digital Agency? Who us??

SourcingLine, a Washington, DC-based independent research firm, released a report today naming the top ten digital agencies in San Francisco. And guess what?? We made the list!
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Balle

Inspiration and Dreams from Balle 2014

We were honored to be chosen to design the identity and collateral for BALLE’s 2014 conference. You couldn’t ask for a more inspiring theme than this year’s: Prosperity For All. It was an intense and creative four month process where …
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Cooking Up Your Social Media Strategy

Cooking up your social media strategy

Pick a Platform! Facebook Twitter Google+ Pinterest LinkedIn Set a Schedule! Whether it’s an hour on Monday afternoons or fifteen minutes after lunch every day, the key is to set a schedule and stick to it. keep a list handy …
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Typography

Font Wars

If you didn’t know, we at Artsy Geek have some thoughts and opinions on font usage. We might, some would say, be font-tators. (think font dictators). That’s mainly because we have some years of experience designing, studying, using and recommending …
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HowtoInstallFonts-PC

Brand Bootcamp – Installing Fonts (PC)

Need to install on a Mac? We’ve got you covered. The first step to keeping a tight backside brand is consistency. You now have the tools to do so (via your nifty Branding Guide) so what are you waiting for? …
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HowtoInstallFonts-MAC

Brand Bootcamp – Installing Fonts (MAC)

Need to install on a PC? We’ve got you covered. The first step to keeping a tight backside brand is consistency. You now have the tools to do so (via your nifty Branding Guide) so what are you waiting for? …
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All about Strategic Sharing

Strategic Sharing

The most effective marketing doesn’t need to be daily or weekly — it needs to be strategic. Here are three questions to ask yourself before posting, scheduling, or sharing: 1. Does this help establish my business as ___________________? Fill in …
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Newsletter

3 Essential Steps to Better Newsletters

1. Pick an engaging subject line No one – not even your mom – wants to read your “June Newsletter.” Reference pop culture. Make up a word. Express yourself! 2. Keep it simple Most people read their emails on their …
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Blog Topics

5 Blog Topics To Get You Writing

A neglected blog is like having a dead plant in your front window. If you have a blog, use it. Here are some topics to make it fun: 1. A List Post People love to click on lists! Share an …
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Buy Locally

Buy Locally! (Yes, even your website)

While there are tons of options to have your business’ design and marketing done through big online companies – like having a logo created on 99 Designs, or using Wix for an easy website – there are even more local designers and marketers who are stellar in their fields.
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12-tips-to-driving-more-business-from-social-media

12 Tips to Driving More Business from Social Media

If you’re a music artist or author, sharing about your life and happenings may be a great way to form close relationships with your followers. If you’re a local business, sharing stories or beautiful photos of your town may be a sure route to build your audience. Try different strategies and see what your audience responds to.
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Best Elevator Pitch

Awesome Elevator Pitches

A great elevator speech in your pocket is your ticket to a polished and confident presence while you’re out networking, grocery shopping or walking down the street. Here’s how to craft yours. What Do You Do? Introduce what you do, …
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Using Facebook

What’s What on Facebook

Music to your business-owning ears, right? A like on Facebook means your new fan is instantly a member of your community, and in on your latest business news and promotions. If you’re still left wondering what’s going on with Facebook Business Pages (and how they’re different from personal pages), we have a quick and dirty glossary to get you started.
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2012-top-10

2012 Top 10

Humanity and technology are a funny combo. Who would have ever thought that humans would use technology largely to look at cat pictures and take glamorized self portraits? Sometimes, though, technology does something news-worthy.
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gift chameleon

Giftchameleon.com Launches: Pushing WordPress Customization to the Max

We’re thrilled to announce the launch of www.giftchameleon.com. We pushed WordPress customization to the max to bring you an infinite rainbow of gifts! When we talk to potential clients about the amazing capacity of WordPress, we occasionally hear “Oh, we …
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What-Makes-a-Great-Logo-

What Makes a Great Logo?

Logos are not just pretty pictures to put on your business cards. They are the brand. Logos need to visually communicate the brand in as little as half a second. The best logos are simple and memorable while reflecting the personality of the brand.
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How To Add A Facebook Tab Link To Your Website

If you’re like most businesses, you’d like your Facebook visitors to visit your website! Facebook, however, has other priorities, and they make it a bit challenging for a user to find your website. That’s why we highly recommend installing a custom Facebook tab that redirects the user to your website.
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Best Keyword Research Tool

Best SEO and Keyword Research Tool

Ever since I discovered Market Samurai, it has been my favorite SEO tool. (If you’re unfamiliar with what SEO is, check out our quick definitions.) I don’t know how I ever got along without it. Not only is it user friendly and indispensable, it’s an unbelievably affordable option for those wanting to dig in and do their own keyword research and content optimization.
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Social Media

Five Steps to Maximizing Your Return on Investment in Social Media

We all keep hearing about how important Social Media is for business. But how do you ensure that the time you spend on it is effective? Sure, you should track your time and make sure you’re not losing three hours a day. But the key is spending your time wisely to maximize engagement.
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Pinterest: Hoarding Gone Digital

Pinterest: Hoarding Gone Digital?

We’ve been pretty obsessed with Pinterest around here. It’s just so much fun to collect more and more pins! And with Pinterest generating more traffic to websites than Bing, it’s a social media power house I started looking at the top pinners and noticed how many pinboards they have…some with hundreds and hundreds of pins!
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How to take a Screenshot easily

How to Take a Screenshot Easily

We wanted to share with you a free tool that we love around the Artsy Geek office. It’s called Awesome Screenshot and it makes communicating about web design a breeze. Awesome Screenshot is a free extension that works inside your Chrome, Firefox, or Safari browser.
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Adding a newsletter signup on your facebook page

Use Mailchimp to add a Mailing List Signup Tab to your Facebook Page

We here at Artsy Geek love MailChimp’s quick, free, and painless mailing list service. For all you Mailchimp users out there, we wanted to let you know about a great free Mailchimp feature that you may have overlooked.
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Your Website is a Venus Fly Trap

Your website is a Venus Fly Trap.

Care instructions for your website.
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Addicted to Package Design

This month one of our clients, Honey Salon in Bellingham, WA, was a part of a gala put on by a Medical Center Foundation and benefiting local philanthropic leaders. The invitations were designed and printed by the foundation. Honey was to include something for the affair’s ‘goodie bag’. They needed a clever packaging idea for little 3ml bottles of hair oil. We designed a presentation that blew the guests away; Custom labeled prescription bottles (to match the event’s collateral) with Honey’s branding, and the contents of the product. Wrapped inside the bottle was a ticket for a free service at the salon. The presentation complemented the evening’s message better than anything else that night.
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How to maximize Google+ Local

Use your Google+Local Page to reach more customers

Did you know that if you are a local business, Google has (or will create) a page of business information findable by people searching Google? Check out this business page for a hair salon. Did you also know you can take control of this page and its content for free?
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facebook timeline

How to Use Facebook Timeline to Your Advantage

The most obvious change of Timeline is the splashy, high-impact header photo. While such a large image could be a marketer’s dream, Facebook specifies that no calls to action, contact or purchase information, financial offers, or references to Liking the page be present in the image. Facebook’s Product Director of Ads, Gokul Rajaram, states the cover image’s: “…Goal is to symbolize what an organization is all about. For a restaurant it could be a popular menu item, a band could display album cover art, and a business could show a picture of their customers using their product.”
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New Year's Business Resolutions

It’s back to the grind for all of us.

Before you get caught up in the day-to-day, have you planned your year? What are your goals? It’s probably safe to bet that many of us want the same things: awesome products or services and more sales. So how can we achieve these goals? Having a plan to connect with your existing customers is essential. Are you leveraging the power of social media? Our 2012 Marketing Checklist will help you quickly assess your current online marketing plan.
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The importance of accessibility on the web

The Importance of Accessibility on the Web

Would you share your message in invisible ink? Did you know that our friends with visual impairments navigate the web completely differently? Without their eyes to guide them, they are reliant on the functionality and text of a website to get along. Accessible websites are designed to be easy to use for people with visual, motor, auditory and cognitive impairments.
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WHAT-IS-ALL-THIS-BUZZ-ABOUT-GOOGLE+-

What is all this buzz about Google+?

Here at Artsy Geek we remember when Google Buzz was released. While we laughed, Google employees cried. Yet another failed attempt of Google trying to break into the social media world. With the advent of Google+ however, it seems the game may have changed. Google+ finally showed the some of innovation Google has been known for, and seems to foreshadow the coming of a fully social, fully integrated entourage of free products that are oh-so-easy to use and then, inevitably, desperately needed.
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Search Engine Optimization

Search Engine Optimization (SEO) – Quick Definitions

“Search engine what?” and “What is SEO?” are questions we hear all the time from the people we meet and work with. Here’s some quick definitions to help you figure out what SEO is all about.
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BACK-IT-UP!

Back it up!

You’ve probably heard it before – it’s important to back up your data. Of course it’s prudent to back up your computer in case it’s broken or stolen, and external hard drives are now cheap and easy to use. But your online data is valuable to your business, and it needs to be backed up as well – even though it does not reside on your own computer.
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How to Use the Post Image or Thumbnail Image Field in Thesis

Many of the sites we build for our clients are built using the awesome Thesis theme, and incorporate the use of the Thesis-specific functionality of post images and post thumbnail images. Using post images or thumbnail images associate a particular image with that post so that it can be dynamically included in excerpts or teasers.
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WordpressBasic-PhotoGallery

WordPress Basics: the Photo Gallery

WordPress comes equipped with a way to make your post into a photo gallery.  I grabbed some photos of various Artsy Geek shenanigans to illustrate how it will look. You can customize the gallery based on what order you’d like …
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HTML-FOR-EVERYONE

HTML for everyone

Many of the sites we build for our clients are built using the awesome Thesis theme, and incorporate the use of the Thesis-specific functionality of post images and post thumbnail images. Using post images or thumbnail images associate a particular image with that post so that it can be dynamically included in excerpts or teasers.
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