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Best Elevator Pitch

Awesome Elevator Pitches

A great elevator speech in your pocket is your ticket to a polished and confident presence while you’re out networking, grocery shopping or walking down the street.

Here’s how to craft yours.

What Do You Do?

Introduce what you do, but -– and this is essential -– begin with an action phrase that is not a noun.

Stay Away From:

“I am a personal trainer.”

Try Instead:

“I help people achieve fabulous results in their fitness goals.”

How Do You Do It?

Share a sentence that fleshes it out a bit -– what do you help people or businesses do?

“I support people in their existing fitness plans or, I craft a specific plan to fit their needs and goals.”

Results, results, results!

Add a sentence that highlights the specific impact your customers or clients enjoy.

“My clients regularly tell me how much better they feel right away, and – after a few weeks – how much stronger and healthier they are.”

Seal the Deal

Here’s your chance to turn a chance meeting into a fortuitous connection. Choose your level of assertive:

Assertive:

“Do you know anyone who needs help getting back on track? I’d love it if you would introduce us.”

Subtle:

“If you hear anyone talking about wanting to start exercising, I would love an introduction.”

The Result:

“I help people achieve fabulous results in their fitness goals. My clients regularly tell me how much better they feel right away, and –- after a few weeks -– how much stronger and healthier they are. If you hear anyone talking about wanting to start exercising, I would love an introduction.”

What do you think?

Is this better than introducing yourself as a “personal trainer”?

Filed under: Camp, Networking, resources.
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About the Author: Jen

Known to some as "Jen of Jenfest", Jen comes from a long line of get-rich-quick-schemers. Her obsession with experience, marketing and design started at a young age; she launched her first business at the age of twelve, a crochet pop-up. She is known for her uncanny intuition, out-of-the-box ideas, dedication to strategy and appreciation for details. Jen majored in brain science and thinking (Cognitive Science and Philosophy) and thoroughly enjoyed her time at the University of California at Berkeley.

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